A significant step in the direction of improving employee counselor services in an industrial setting is offered. The research combined survey and factor analytic methodology to empirically identify sources of employee concerns or stress and to measure the tendency of employees to use counseling services in connection with these problem areas. The factor analysis of the responses of 165 employees to 79 Likert-type subscales which make up the Counselor Utilization Survey yielded a number of sources of employee stress in four broad categories: the company and its operations, personal difficulties, the work role and work content, and interpersonal relationships. The findings indicate that tendency to utilize counselors appears to be a function of the employee difficulty under consideration and whether the employee is blue or white collar. The counselor in the industrial setting will have to be an organizational ecologist as well as an applied mental health worker, an individual who understands how organizational policy and practice affect employees and how these may be structured for maximum benefit to both the organization and employees. To overcome employee feelings of alienation and abasement, counseling should become an integral managerial function, with the counselor assuming a major role in preventing or alleviating conditions which account for worker dissatisfaction. (Author)