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ERIC Number: ED139395
Record Type: Non-Journal
Publication Date: 1977-Mar
Pages: 12
Abstractor: N/A
ISBN: N/A
ISSN: N/A
EISSN: N/A
Trends in Network Television Drama and Viewer Conceptions of Social Reality, 1967-1976. Violence Profile No. 8.
Gerbner, George; And Others
Trends in violence in television drama were measured from 1967 to 1976. In 1976, 89.1 percent of programming contained violent episodes, as opposed to 78.4 percent in 1975. The increase in violence was not due to changes in context of dramatic programming. The National Broadcasting Company (NBC) contained the most violence overall in children's and late evening hours. The American Broadcasting Company (ABC) was middle in overall violence due to a decline in late evening violence and despite increases in family and children's hours. The Columbia Broadcasting System (CBS) held the lowest family, late evening, and overall violence scores. Persons most frequently victimized were children; old, unmarried, nonwhite or lower class women; and nonwhites. Children and adult viewer responses to questions about social reality confirmed previous findings that heavy exposure to violence in television drama may cultivate fear and mistrust. Tables showing trends of overall violence, violence for different viewing hours, and violence for each network from 1967 to 1976 are included. (KP)
Publication Type: Reports - Research
Education Level: N/A
Audience: N/A
Language: N/A
Sponsor: National Inst. of Mental Health (DHEW), Rockville, MD.
Authoring Institution: Pennsylvania Univ., Philadelphia. Annenberg School of Communications.
Grant or Contract Numbers: N/A