This article reports on a campaign, dubbed "ED in '08" and announced last spring, that was billed as an attempt to make K-12 education a top issue in the presidential election. So far, though, most analysts have seen little evidence that the ED in '08 campaign--financed by the Bill & Melinda Gates Foundation and the Broad Foundation--is succeeding in giving education issues a high profile in the presidential race. As for influencing the tenor of the campaigns, such reach is hard to gauge, but at least some in the crowded Democratic and GOP fields have put forward plans or ideas that have echoes of ED in '08's three pillars: (1) getting effective teachers into all classrooms; (2) setting strong and uniform standards across states; and (3) providing students with extended learning time. Marc S. Lampkin, the executive director of Strong American Schools, which is running the ED in '08 campaign, argues that the effort is making important inroads. The campaign has engaged in a variety of activities, with an early emphasis on Iowa, New Hampshire, and South Carolina, the three states with some of the earliest caucuses or primaries. It has co-sponsored education events and run several TV and radio advertisements.