This article describes several community colleges that are taking a more business-like approach, trimming costs, improving efficiencies, and pursuing next-generation innovation--all while keeping the focus squarely where it should be: on learning. At Florida Keys Community College (FKCC), John Keho says his college is taking some strong--though not atypical--steps to improve the school's bottom line. The college recently sought to rebid its standard bookstore and snack bar contracts, gauging the interest of national chains and local service providers, in an effort to save. Administrators also hired a recruiter as part of an aggressive marketing campaign to drive enrollments. Staffs also conducted a special "call-a-thon" to woo college-bound students to FKCC.