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Peer reviewed Peer reviewed
ERIC Number: EJ499681
Record Type: CIJE
Publication Date: 1995
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
An Empirical Investigation of Student Motivations to Attend Summer School.
Chandler, E. Wayne; Weller, Ralph B.
Journal of Marketing for Higher Education, v6 n1 p69-86 1995
A study of 166 business administration students attending summer school identified 4 factors influencing summer enrollment: academic issues (meeting grade standards or course requirements, etc.); desire to become more independent; financial issues; and traditional summer school motivations. Implications for marketing are discussed. (MSE)
Descriptors: Business Administration Education, College Administration, College Students, Economic Factors, Enrollment Influences, Higher Education, Marketing, Social Influences, Student Motivation, Student Recruitment, Summer Schools
Publication Type: Reports - Research; Journal Articles
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A