Local languages/varieties play a key role in the construction of an authentic and local tourism experience. This is also the case in the bilingual town of Murten, which uses its situation at the language border between the French- and the German-speaking part of Switzerland and the local bilingualism to attract and entertain tourists in different ways. Taking the example of a theatrical bilingual guided tour, this paper focuses on the linguistic management adopted by the involved touristic institutions in order to package and adjust the local linguistic diversity to turn it into a touristic experience that can be commodified on the tourism market.