ERIC Number: EJ745289
Record Type: Journal
Publication Date: 2006
Pages: 6
Abstractor: Author
ISBN: N/A
ISSN: ISSN-0883-2323
EISSN: N/A
Implications of Contemporary Intelligence Theories to Marketing Education
Muncy, James A.
Journal of Education for Business, v81 n6 p301-306 Jul-Aug 2006
In recent years, prominent psychologists have redefined intelligence to refer to one's ability to successfully perform within a sociocultural context. They have also questioned the historical unidimensional conceptualization of intelligence. In this article, the author briefly reviews the history of intelligence research to this point then presents a discussion of the implications of contemporary intelligence theories to marketing education.
Descriptors: Business Education, Cultural Context, Intelligence, Research, Group Activities, Multiple Intelligences, Social Influences, Cultural Influences, Marketing, Intelligence Tests, Mentors, Journal Writing, Web Based Instruction, Psychological Studies, Discussion (Teaching Technique), Educational Games, Role Playing, Student Centered Curriculum
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Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A