This paper presents an approach to planning academic courses for pre-service teachers and for researching development of teacher identity. The approach was implemented in a course, conducted in an Israeli Master Teach program, designed to foster pre-service teacher identity transformation. The research described here addresses two questions: (1) To what extent does the approach contribute to the understanding of teacher identity formation? (2) Using this approach, how can pre-service teacher educators support teacher identity transformation? Using a metaphorical tool, students designed their "ideal school" at the beginning and at the end of the course. Identity transformation was evaluated by comparing their designs. Demonstration of this approach methodology is presented through an analysis of the designs of one female student. Findings highlight the potential of this approach to reveal and cope with obstacles inhibiting transformative learning: narrow, imbalanced, inconsistent, and shallow perspective; rigid patterns of thinking; and lack of emotional awareness.