Chattanooga State Technical Community College's (CSTCC's) marketing plan is presented in six parallel sections. The first of these deals with building the overall image of the college, increasing community awareness, and disseminating general information. The other five sections focus on marketing the following college programs and services: credit programs, continuing education programs, vocational programs, career-planning and placement services, and women's services. Each of the six sections are structured to include the following information: (1) background material, which, in the first section, traces changes in CTSCC's image and notes the current status of community perception and awareness; and, in subsequent sections, provides division-specific data on offerings, funding sources, and enrollments or participants; (2) analyses of alternative student options offered by other institutions in the area; (3) goals of the marketing efforts; (4) research studies that have been or are currently being conducted and areas where additional research is needed; (5) identification of target audiences; and (6) specific marketing strategies, along with an indication of who is responsible for implementing these strategies and the time frame for implementation. (AYC)