Peer reviewed
Direct linkERIC Number: EJ867217
Record Type: Journal
Publication Date: 2009
Pages: 4
Abstractor: As Provided
ISBN: N/A
ISSN: ISSN-1090-4018
EISSN: N/A
Importance of Effective Listening Infomercial
Johnson-Curiskis, Nanette
International Journal of Listening, v23 n2 p167-170 2009
This article details an activity intended for use in a course with a unit on effective listening, including listening courses, public speaking, and interpersonal communication. Students will explain the importance of effective and active listening for a target audience by producing an infomercial for a product or service which they design.
Descriptors: Public Speaking, Interpersonal Communication, Listening Skills, Listening, Consumer Education, Mass Media, Television Commercials, Persuasive Discourse, Communication Skills, Communication Strategies, Class Activities
Routledge. Available from: Taylor & Francis, Ltd. 325 Chestnut Street Suite 800, Philadelphia, PA 19106. Tel: 800-354-1420; Fax: 215-625-2940; Web site: http://www.tandf.co.uk/journals
Publication Type: Journal Articles; Reports - Descriptive
Education Level: Higher Education
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A
