This paper presents an analysis of the IT Futures Centre, a European technology transfer project based at the University of Wolverhampton in the UK. After reviewing UK government policy in technology transfer, the authors highlight the project's two key elements--a new state-of-the-art building and an IT consultancy team--both of which are dedicated to providing advice, consultancy, training and demonstration facilities for small and medium-sized companies in the West Midlands region of England. The paper addresses the systems and methodology used for delivery and the quantitative data available which indicate the progress companies have made as a result of this intervention. Finally, issues that have arisen during the operation of the project to date are discussed, especially the problems that academics face in the delivery process. (Contains 2 endnotes, 1 table, and 1 figure.)