NotesFAQContact Us
Collection
Advanced
Search Tips
Back to results
Peer reviewed Peer reviewed
ERIC Number: EJ456091
Record Type: Journal
Publication Date: 1991
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-0884-1241
EISSN: N/A
The Role of Public Relations in a Successful Fund-Raising Campaign.
Adams, Michael F.; Bumgardner, Larry G.
Journal of Marketing for Higher Education, v3 n2 p169-75 1991
Pepperdine University's (California) 1980s fund-raising campaign was designed to raise overall institutional visibility, establish an image of quality education, improve institutional image in the business community, increase fund-raising momentum, and raise significant money for immediate capital needs. Theme, staffing, and advertising were key elements in the program's success. (MSE)
Descriptors: Case Studies, College Administration, Educational Quality, Fund Raising, Higher Education, Institutional Advancement, Long Range Planning, Marketing, Program Effectiveness, Public Relations, Reputation, School Business Relationship
Publication Type: Journal Articles; Reports - Descriptive
Education Level: N/A
Audience: Administrators; Practitioners
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A