ERIC Number: EJ761554
Record Type: Journal
Publication Date: 2007-Jul
Pages: 17
Abstractor: Author
ISBN: N/A
ISSN: ISSN-0010-0277
EISSN: N/A
Unconscious Priming According to Multiple S-R Rules
Kiesel, Andrea; Kunde, Wilfried; Hoffmann, Joachim
Cognition, v104 n1 p89-105 Jul 2007
The present study investigated if unconscious primes can be processed according to different stimulus-response (S-R) rules simultaneously. Participants performed two different S-R rules, such as judging a digit as smaller or larger than five and judging a letter as vowel or consonant. These S-R rules were administered in random order and announced by a previously presented cue. Each target stimulus was preceded by subliminal primes which afforded a different or an identical response according to either the currently irrelevant or currently relevant S-R rule. In three experiments, we consistently found priming effects according to currently irrelevant S-R rules, even when primes for the relevant and irrelevant S-R rules were presented simultaneously. Thus, unconscious stimuli have the power to activate responses according to currently required and currently not required S-R rules concurrently. The results are in line with response activation accounts of subliminal priming and suggest that at least two routes may gain access on response processes simultaneously.
Descriptors: Cognitive Processes, Stimuli, Response Style (Tests), Psychological Studies, Evaluation Methods, Cues
Elsevier. 6277 Sea Harbor Drive, Orlando, FL 32887-4800. Tel: 877-839-7126; Tel: 407-345-4020; Fax: 407-363-1354; e-mail: usjcs@elsevier.com; Web site: http://www.elsevier.com
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A