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Direct linkCrick, James M. – Education & Training, 2018
Purpose: The purpose of this paper is to explore how marketing can be taught to students originating from non-marketing or non-business backgrounds (non-marketers), so that academics can engage such students in lectures and tutorials. Design/methodology/approach: The research design involved a qualitative methodology using data from two…
Descriptors: Foreign Countries, Comparative Education, Marketing, Distributive Education
