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ERIC Number: EJ551912
Record Type: CIJE
Publication Date: 1996
Pages: N/A
Abstractor: N/A
ISBN: N/A
ISSN: ISSN-1080-5699
EISSN: N/A
The Depiction of Female and Male Professionals in Business Communication Textbooks.
Pomerenke, Paula; Varner, Iris I.; Mallar, Suzanne
Business Communication Quarterly, v59 n4 p36-46 Dec 1996
Finds that, although the number of times men and women were shown in photographs in business communication textbooks was balanced, the physical appearance and role portrayals perpetuated traditional stereotypes of men and women in the workplace. (SR)
Descriptors: Business Communication, Communication Research, Higher Education, Photographs, Sex Bias, Sex Discrimination, Sex Stereotypes, Textbook Bias, Textbook Research
Publication Type: Journal Articles; Reports - Research
Education Level: N/A
Audience: N/A
Language: English
Sponsor: N/A
Authoring Institution: N/A
Grant or Contract Numbers: N/A