This article describes the following case: Pete Wilmington, Vice President of Sales for See-Saw Jeans for Kids, has wrapped up a deal with Wal-Mart to carry See-Saw Jeans for Kids in all Wal-Mart stores on a trial basis for the next year. See-Saw Jeans for Kids is a clothing manufacturer with sales of $41 million, but the Wal-Mart account has the potential of doubling the company's sales. However, Wal-Mart does require the implementation of Electronic Data Interchange (EDI), an electronic means of transferring orders, payments, etc. The case examines the problems frequently encountered when the technologically sophisticated (often referred to as "techies") try to implement that change among those who may be more technologically challenged (non-techies). The case highlights the gap in interests, knowledge, and perspectives between the two groups. Discussion on the lack of understanding each group has of the other becomes a valuable teaching point. The lesson described here holds the potential to be particularly valuable for those from technological fields who may one day need to implement technological change among those who actively fear the outcome of such change.