In the summer of 2016, the Staten Island Museum was challenged with developing an audience for its new building and location. With exhibitions that change infrequently, programs became the way guests accessed museum resources. Museum staff reinvented the personality of museum programming while putting its new location "on the map." The response to this challenge was "Summer Nights," a series of events featuring hands-on components that engaged new and existing patrons with the museum's collection and the unique history of Staten Island.