This paper documents instances of Cuba's political use of sport internally and internationally. The linking of sport and politics is manifested in the number of times that pictures of Castro, involved in sport, appear in the Cuban media. This is pointed out as the two-fold desire of the politician to secure a virile media image and to mold the political consciousness of spectator groups. While this linkage of sport and politics is not confined to countries such as Cuba, the use of sport as a means of highlighting the successes of a country's political system appears to be unique to socialist governments. Examples are given of Cuba's use of sports as political tools in international events, such as the Pan American, Central American, and Olympic Games. It is noted that in addition to her political use of sport, Cuba has one of the fastest developing sports programs in the world. Consequently, whatever feelings or political biases exist, much may be learned by studying Cuban sports programs. (JD)