This case study discusses the implementation of formal organizational learning activities at the Richard G. Trefry Library, which serves the American Public University System, an accredited, for-profit, asynchronous institution of higher education. Discussed are the challenges and solutions throughout the implementation processes along with the issues faced by a virtual library staffed with a distributed workforce. Practical pointers on implementing a virtual peer-to-peer learning webinar series are included in the Appendix. This paper also addresses a gap in the literature representing organizational learning at virtual, for-profit academic libraries.