In focus group interviews, 14 Pennsylvania Crop Management Association technicians identified their primary role as information providers and consultants, felt the need for better communication skills and training as nonformal adult educators, considered human resources the most valuable information sources, and believed farmers participated only…

A telephone survey of 200 farm operators regarding adoption of innovations found 52% were early adopters or early majority adopters and 48% were late majority adopters or laggard. Importance of scientific research, learning about new concepts, and use of sources other than extension were factors distinguishing the categories. (SK)