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Download full textChaudhary, Anil Kumar; Warner, Laura A.; Stofer, Kathryn A. – Journal of Agricultural Education, 2017
Social marketing is an underused strategy that agricultural educators can employ to bring about behavior change. We designed an online certificate program for Extension professionals and other educators based on an identified need for social marketing professional development. The Concerns-Based Adoption Model (CBAM) served as the conceptual…
Descriptors: Online Courses, Marketing, Professional Development, Certification
Chumbley, Steven Boot; Haynes, J. Chris; Stofer, Kathryn A. – Journal of Agricultural Education, 2015
There is an increased demand for motivated high school students to enter postsecondary STEM fields. Agriscience education is an innovative curriculum that can motivate students and spark interest in STEM. To recruit students to such programs, we must understand what motivates them. The purpose of this study was to determine how the secondary…
Descriptors: Postsecondary Education, STEM Education, Agricultural Education, Student Motivation
