Descriptor
| Childrens Television | 1 |
| Commercial Television | 1 |
| Language Role | 1 |
| Social Influences | 1 |
| Television Commercials | 1 |
| Television Viewing | 1 |
Source
| Theory into Practice | 1 |
Author
| Bloome, David | 1 |
| Ripich, Danielle | 1 |
Publication Type
| Journal Articles | 1 |
| Opinion Papers | 1 |
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Peer reviewedBloome, David; Ripich, Danielle – Theory into Practice, 1979
The use of language in television commercials to promote products and the use of deceptive language in commercials addressing young children are discussed. (JD)
Descriptors: Childrens Television, Commercial Television, Language Role, Social Influences
