Argues that student consumerism (faculty acquiescence to student demands, grades as biasing teaching evaluations, and grade obsession) is a product of a new historical era -- postmodernism -- and not easily amenable to "ethical teaching" or the use of "responsible authority." Illuminates student consumerism and its challenges to collegiate…

Responds to comments by Eisenberg (Anne F.) and Shepperd (Jerry W.) to the authors' arguments about student consumerism and postmodern society. Notes common ground among all four authors, and addresses points on which they differ: the importance of faculty adapting to students' expectations and the role of the academy as guardian of knowledge.…