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Direct linkSecore, Scott – Strategic Enrollment Management Quarterly, 2018
The reasons a student may choose a particular institution when seeking a postsecondary education are many. However, campus visitation--more specifically, the campus tour--is frequently cited as the most important aspect of the college recruitment process. Correspondingly, in a hypercompetitive and fiscally afflicted higher education market,…
Descriptors: Enrollment Management, College Choice, Decision Making, Higher Education
Stanton, Alisa; Black, Tara; Dhaliwal, Rosie; Hutchinson, Crystal – Strategic Enrollment Management Quarterly, 2017
This article explores how partnership building can be used as a strategic tool in the creation of campus conditions that positively contribute to both student well-being and student retention. Synergies between strategic enrollment management literature and student well-being theories are discussed, and an example of how a partnership approach has…
Descriptors: Well Being, Enrollment, Enrollment Management, Partnerships in Education
