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Holliday, Chrissy; Anderson, Sharon – Strategic Enrollment Management Quarterly, 2022
Enrollment practitioners can learn important lessons from first-generation students who successfully navigated the path to college, lessons that enable them to tailor outreach efforts to this important population. A study by one of the authors (Holliday 2020) explored the identity of first-generation students as the deciders, or the primary…
Descriptors: First Generation College Students, Student Experience, College Enrollment, Decision Making
Orlando, Alyssa – Strategic Enrollment Management Quarterly, 2021
In this article, the author analyzed relevant literature focused on the evaluation and holistic admission practices of American graduate programs, including application materials, academic achievement, and non-cognitive variables. This article mainly focuses on the higher education graduate school admission system within the United States after…
Descriptors: Enrollment Management, Graduate Students, Holistic Approach, College Admission
Syed, Jessica; Johnson, Ane Turner – Strategic Enrollment Management Quarterly, 2021
The following qualitative case study uses secondary data from admitted student surveys to understand how women make decisions about college choice at one institution where men outnumber women in enrollment despite relatively even rates of application and acceptance. Findings suggest that women applicants noted affective factors related to…
Descriptors: Gender Differences, College Choice, Consumer Economics, Enrollment
Garrett, Helen B. – Strategic Enrollment Management Quarterly, 2019
This study sought to understand the Community College Career and Technical Educational (CTE) deans' perceptions of the internal and external forces they perceive as influencing their decision making; what evidence exists to demonstrate the influence of the completion agenda on CTE deans' decision making; and if there is a perception that there is…
Descriptors: Community Colleges, Vocational Education, Deans, Decision Making
Perez-Vergara, Kelly – Strategic Enrollment Management Quarterly, 2019
Projecting higher education enrollments requires a thorough understanding of the phenomena that impact student enrollment. Popular theories that have been used to project enrollment include human capital theory and consumer choice theory; more than a dozen other theories have also been cited in the literature. This article situates selected…
Descriptors: Higher Education, Enrollment Projections, Educational Theories, Human Capital
Shaw, Stuart; Rodeiro, Carmen Vidal – Strategic Enrollment Management Quarterly, 2019
While college readiness continues to dominate the educational landscape in the United States, students still leave high school not ready for college. As a consequence, admissions officers need to consider all available indicators (e.g., high school performance, admissions test scores, college preparatory courses) in order to effectively evaluate…
Descriptors: Predictive Validity, Educational Research, College Readiness, Postsecondary Education
Mathur, Ambika; Cano, Annmarie; Dickson, Marcus W.; Matherly, Larry H.; Maun, Caroline; Neale, Anne Victoria – Strategic Enrollment Management Quarterly, 2019
The graduate enrollment management (GEM) landscape is rapidly changing as faculty and administrators recognize biases that may affect the graduate admissions process. At the same time, there is growing recognition and increased effort to advance inclusive excellence in higher education. Much of this work has been done at the undergraduate level…
Descriptors: Graduate Students, College Admission, Enrollment Management, Portfolio Assessment
Trainer, Jason – Strategic Enrollment Management Quarterly, 2018
Increasing institutional dependency on tuition revenue paired with rising political pressures toward student success outcomes has many institutions turning to enrollment management (EM) to improve their institution's enrollment outcomes. EM is a comprehensive and inclusive process focused on achieving the optimum recruitment, retention, and…
Descriptors: Enrollment Management, Tuition, Political Attitudes, Academic Achievement
Crounse, Shane; Hinkle, Lygie; Shatzer, Christin – Strategic Enrollment Management Quarterly, 2018
Adult learners are enrolling in U.S. higher education at a growing pace. These students have obligations and needs that influence their preferences for programs of study, scheduling, and specific support systems. This article recommends a number of research-based institutional practices relevant to the welfare of adult student learners.
Descriptors: Adult Students, Nontraditional Students, College Students, Student Needs
Cano, Annmarie; Wurm, Lee H.; Nava, Jennifer; McIntee, Farron; Mathur, Ambika – Strategic Enrollment Management Quarterly, 2018
The purpose of this research was to examine whether decisions made at one stage of strategic and graduate enrollment management, the admission phase, depend on both applicant and faculty characteristics. Faculty participants (N=62) were randomly assigned to read one of four vignettes of a prospective applicant to their doctoral program. They then…
Descriptors: Student Characteristics, Graduate Students, Teacher Characteristics, College Faculty
Gordon, Jody – Strategic Enrollment Management Quarterly, 2018
Jody Godon, currently serves as a Senior Consultant for the American Association of Collegiate Registrars and Admissions Officers, a nonprofit organization in the United States who is a leader in strategic enrollment management and admissions and registrarial services. Her broad experience in the classroom, in enrollment services, and in student…
Descriptors: Enrollment Management, Leadership Responsibility, Student Personnel Services, Student Personnel Workers
Goff, Jay W.; Williams, Brian G.; Kilgore, Wendy – Strategic Enrollment Management Quarterly, 2016
Effective strategic enrollment management (SEM) efforts require vast amounts of internal and external data to ensure that meaningful reporting and analysis systems can assist managers in decision making. A wide range of information is integral for leading effective and efficient student recruitment and retention programs. This article is designed…
Descriptors: Enrollment Management, Decision Making, Student Recruitment, School Holding Power
Johnson, Adam W. – Strategic Enrollment Management Quarterly, 2016
As a growing entity within higher education organizational structures, enrollment managers (EMs) are primarily tasked with projecting, recruiting, and retaining the student population of their campuses. Enrollment managers are expected by institutional presidents as well as through industry standards to make data-driven planning decisions to reach…
Descriptors: Enrollment Management, Decision Making, Interviews, Administrative Principles
Romano, Christopher; Connell, Joseph F. – Strategic Enrollment Management Quarterly, 2015
We, as educators, expect students to connect the dots and experience our institutions through a variety of lenses; we must organize ourselves in a way that places synergy, collaboration, and data-driven decisions at the center of our operations. Over the past three years, Ramapo College has worked diligently to ensure that strategy drives the…
Descriptors: Student Financial Aid, Case Studies, College Faculty, Teacher Role
Wohlgemuth, Darin – Strategic Enrollment Management Quarterly, 2013
This article presents an applied research framework that can be helpful in tuition and net price policy discussions. It is the classic microeconomic concept of market demand applied to enrollment management in higher education. The policy relevance includes measuring a response to price. For example, the results of this model will allow the…
Descriptors: Tuition, Enrollment Management, Strategic Planning, Higher Education