That rates of normative behaviors produced by sample surveys are higher than actual behavior warrants is well evidenced in the research literature. Less well understood is the source of this error. Twenty-five cognitive interviews were conducted to probe responses to a set of common, conventional survey questions about one such normative behavior:…

Extant research comparing survey self-reports of normative behavior to direct observations and time diary data have yielded evidence of extensive measurement bias. However, most of this research program has relied on observational data, comparing independent samples from the same target population, rather than comparing survey self-reports to a…