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Direct linkChamberlin-Kim, Janet; Tarnay, Jennifer; Wells, Jenny C. – Rural Special Education Quarterly, 2019
This investigation used the 7 P's Service Marketing Mix (i.e., product, price, place, promotion, people, physical evidence, and processes) to review development and recruitment strategies of special education alternative teacher preparation programs. Articles published between 1997 and 2018 were reviewed to identify alternative teacher preparation…
Descriptors: Alternative Teacher Certification, Preservice Teacher Education, Marketing, Special Education
