Call it innovation, creativity, imagination, cutting edge, paradigm shift, or any other term for new information, an assessment of innovation may now impact the final decision on awarding grants to investigators. What exactly is innovation and how does the reviewer perceive innovation in the research approach? Procedures, the approach, and…

Experienced grant writers know that reviewers are quick to decide whether they like or do not like the proposals they are reading. Therefore, much of the success of any given proposal rides on the strength of the first page--its capacity to "sell" the research idea to skeptical reviewers. This paper describes a writing technique designed to elicit…