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Direct linkZaid, Mohammed A. – Reading Matrix: An International Online Journal, 2009
In a quasi-experimental study, the researcher used two approaches to vocabulary instruction with 34 Level III College of Languages and Translation students, enrolled in King Khalid University, KSA. The purpose of the study was to explore the effects of each approach. One strategy emphasized direct teaching of the individual meanings for a set of…
Descriptors: Semantics, Vocabulary, Vocabulary Development, Material Development
Al-Jarf, Reima Sado – Reading Matrix: An International Online Journal, 2007
The study investigated EFL students' ability to comprehend and analyze advertisements and identify their stylistic features. Results of a test with sixty six EFL college students showed lexical and structural features that are easy to identify and those that are difficult to identify. Responses also reflected the difficulty level of the lexical…
Descriptors: Advertising, English (Second Language), Second Language Learning, College Students
