This article broadly addresses academic freedom and higher education in America, accentuating the viewpoint that change is not new. A historical overview of the state of the professoriate and social contexts are examined to situate the field of kinesiology into the context of the university. Ideas regarding the future of the field are addressed with an emphasis on the conduct of higher education scholars within this context. It is hoped that this article will not become an autopsy documenting the assault on the field, marginalization of the academy, and end of kinesiology in higher education, but will rather be a call to action for moving forward as a profession.