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The Effects of Quality of Services and Emotional Appeal on University Reputation: Stakeholders' View
Peer reviewed
Direct linkDursun, Orhan; Altin Gumussoy, Cigdem – Quality Assurance in Education: An International Perspective, 2021
Purpose: Competitive universities try to improve their reputation to attract the best students as university reputation is a significant factor affecting the decision of a student. In this context, universities need a systematic management plan to improve their reputation among the stakeholders. This study aims to identify the factors affecting…
Descriptors: Universities, Reputation, Stakeholders, Attitudes
