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Direct linkAlstete, Jeffrey W. – Quality Assurance in Education: An International Perspective, 2013
Purpose: This paper seeks to propose the use of specific strategic management tools for identifying opportunities for gaining competitive advantage in the business core curricula offered at colleges and universities. Design/methodology/approach: A brief review of the literature on business core curriculum innovation and change is examined, and…
Descriptors: Higher Education, College Faculty, Educational Innovation, Teaching Methods
