Libraries are constantly challenged to find ways to demonstrate their value to their institutions. Can hosting a National Library of Medicine (NLM) exhibition increase a library's impact? In 2012 the University of Toledo engaged their constituents by hosting and developing programming for the NLM exhibit Harry Potter's World: Renaissance Science,…

As one might expect, visual literacy has particular necessity for the librarian who, like this author, works in a Visual Resources Center (VRC). Recently the Association of College and Research Libraries (ACRL) published its updated "Visual Literacy Competency Standards for Higher Education." These standards succinctly introduce visual…

At the Verman Kimbrough Memorial Library at Ringling College of Art + Design, librarians are constantly striving to communicate the library's role as the center of research on campus as well as ensuring they are staying current with users' needs. While the visual components of library marketing and outreach used at the institution are paramount…

Reference transactions in academic libraries have been on the decline since mid-1990. The Academic Library Survey from the National Center for Education Statistics shows an average drop of 25% in reference use from 1996-2004 with higher numbers at some institutions such as the University of Maryland which plummeted 47% (Martell, 2008). The…

How does an academic librarian become embedded in a department or college that is reluctant to accept reference, research or instruction services from the library? In such cases, the would-be embedded librarian may have to settle for "partial" embedding, offering some services where possible and tactfully abstaining from offering others…

There is no doubt that the "Going Green" movement is in full swing. With global warming and other ecological concerns, people are paying closer attention to environmental issues and striving to live in a more sustainable world. For libraries, this is a perfect opportunity to be active in a campus-wide program and simultaneously promote library…

This column presents an interview with Nick Baker, Reference and Web Services librarian at Williams College. Baker has produced several films for and about the library profession. In 2007, he won an InfoTubey Award for Outstanding Library YouTube Productions for his work. In this interview, Baker shares his ideas and experiences about this…

There is no doubt that today's student is much more savvy with using computers than the students of years gone by. This tech generation eagerly embraces the Internet, online searching, and the newer Web 2.0 technologies. This latter platform provides users with the ability to interact in a large virtual world, share/take (upload/download)…

The article relates how the Brooklyn Campus Library of Long Island University, despite limitations of physical distance and the varying conditions of the remote graduate campus at Westchester, makes every effort to face each challenge creatively with practical solutions for implementation. We share our findings and experiences--what worked and…

The more than 4,000 "chats" received by the University of Central Florida's (UCF) Ask-A-Librarian digital reference service are the subject of this practitioner-based, descriptive case study. Question content from chats received during four semesters between January 2005 and May 2006 are categorized and plotted, by semester, to show the…

To help librarians use their campus newspapers more effectively as a communications tool, this paper discusses the type of information about campus libraries that ten student newspapers published over the course of one year and discusses strategies that librarians can use to build more productive, collaborative relationships with the people who…

There are occasions at a busy reference desk when contact time with patrons is limited. A solution to this is to create a mediated reference search service where librarians can have the luxury of conducting extended reference interviews. One-on-one searching services can be very beneficial for library patrons, including students, staff,…

Reference e-mail continues to be a vital reference service. This article studies the trends in reference e-mail use over an eight year period. Usage statistics are analyzed particularly in light of the marketing of the service via changes in the location of the service on the official university libraries' Web pages. Included are recommendations…

After undertaking the time and energy consuming task of reference assessment, the library might discover that it needs to tweak delivery of service, weed and update the collection, upgrade workstations, or advance marketing strategies to get patrons to use reference materials and services. Like any other product or service, reference departments…