The UCLA Library has had a long-standing commitment to the attributes espoused by the teaching library model outlined in the seminal essay by Stoffle, Guskin and Boisse, "Teaching, Research, and Service: The Academic Library's Role" (1984). Information literacy was identified as a goal in the Library's strategic plan in late 2001. This served as the catalyst for the library's two-year Information Literacy Initiative (ILI). The ILI provided a mechanism for systematic library-wide and campus-wide planning and collaboration to promote information literacy among the campus community. This case study outlines the multi-faceted approach of the ILI program to further information literacy at a large, research-based university, addresses problems and barriers, and offers some solutions for collaborating with campus and library constituents. Program assessment, impact, and future directions are discussed.