One of the many challenges that content creators and repository administrators are both struggling with in this "born digital" information environment is the "ownership" of content. After several years of engaging directly with researchers across their campus and providing seminars on the National Institutes of Health (NIH) Public Access Policy, considering open access options, and integrating author copyright addenda whenever necessary, there has been increased and sustained improvement to the author's PubMed Central (PMC) repository submissions. The challenge in ensuring that authors are able to comply with the NIH Public Access Policy has not been in the technicalities of submitting a manuscript into the PMC system, but rather in the need for continued vigilance on the part of the authors who will receive the copyright transfer agreement from the publisher. In this article, the author shares his observations on "unanticipated" licensing agreements and born digital content.