The marketing mix model was applied with a focus on Web media to re-strategize a Web-based Master's program in a southern state university in U.S. The program's existing marketing strategy was examined using the four components of the model: product, price, place, and promotion, in hopes to repackage the program (product) to prospective students…

Using Fuller's concerns-based model for teacher development, this study identifies concerns and strategies experienced by 103 online instructors in a six-week online professional development course offered multiple times over a three-year period. The study reveals that online instructors identified concerns related to self, task, and impact. In…

The incredible growth rates and increased enrollments in virtual physical education (VPE), otherwise known as K-12 online physical education, continue to rise. VPE has the potential to service K-12 student learning in independent and self-paced curriculum. However, VPE brings a healthy skepticism among the profession. To this point, it is…

This article presents findings from a case study related to the risks associated with the choice of traditional, tenure track faculty to teach online. Education offered at a distance via the World Wide Web is on the rise; so too is the demand for university faculty members who will teach those courses. While traditional academic and professional…

The past decade has witnessed an explosion in online learning opportunities for post-secondary students throughout the United States. The university has developed a Faculty Online Observation (FOO) model to allow for an annual observation of online adjunct faculty with a focus on five major areas of facilitation. To test the effectiveness and…

Using an explanatory mixed methods design, this study uses the National Standards of Quality for Online Courses to measure the extent to which teachers in a blended middle school and a fully online supplemental high school are designing quality online learning environments for students. As a part of fully online graduate coursework, graduate…

With the assistance of the Internet and related technologies, students today have many more ways to be academically dishonest than students a generation ago. With more and more Internet based course offerings, the concern is whether cheating will increase as students work and take tests away from the eyes of instructors. While the research on…

Pressure exists to attract and retain students in higher education. Online educational programs have the potential to increase the number of students who can enroll in degree-bearing institutions. Explored in the qualitative study using a modified three-round Delphi technique was the phenomenon of consistently lower student retention rates in…

Since 2005, the landscape of online teaching and learning has changed as well as the landscape of the academy, and continues to transform before our eyes. These changes are not only a product of technological innovation, but also a result of new and reconceptualized "values" of higher education, and so we must reexamine what changes to…

The recent revolution in information technology (IT) has significantly challenged society's perception and thinking about the world in which we live. Because of its many advantages, distance learning has been identified by educators, scholars, academicians, and researchers as one of the most effective ways to improve the quality of learning. This…

This article presents a managerial experience with a web-based course on data base technology for enterprise management. The course has been developed and managed by a Department of Industrial Engineering in Brazil in a Public University. Project's managerial experiences are described covering its conception stage where the Virtual Learning…