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Peer reviewedMcGuire, Michael D. – New Directions for Institutional Research, 1995
It is argued that research testing the reliability and validity of college and university reputational studies should be conducted, a concern not raised by consumers and publishers. Two studies of "America's Best Colleges," published by "U.S. News and World Report," raise questions about the guide's validity and suggest that…
Descriptors: College Administration, College Choice, Comparative Analysis, Evaluation Criteria
