Argues that when viewed as resources, constituencies of metropolitan universities can be used to effectively communicate institutional quality and garner new support. Outlines steps that external relations professionals can take to create involved constituencies for the university. Notes effective use of alumni in legislative efforts and creation…

The three basic strategic objectives any metropolitan university must address in order to build a solid base of alumni support are the characteristics of the current student population, demographics and mindset of the alumni base, and relationships with the surrounding community. Activities at Boise State University (Idaho) in each of these areas…