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Brownell, Blaine; Shrader, David – Metropolitan Universities: An International Forum, 1997
Metropolitan university fund-raising efforts that are clearly related to the institution's mission, strategic plans, and a coherent image of the university are most likely to succeed. These institutions must build on their unique strengths and develop strong relationships with individuals, foundations, and corporation in the local community.…
Descriptors: College Planning, College Role, Fund Raising, Higher Education
