Government's role differs according to whether it restricts itself to creating a structural framework within which institutional performance evaluation takes place or takes the evaluative task on itself. Process-directed and output-directed evaluation are compared, with examples given from the Netherlands. (Author/MSE)

Questions of college performance in the United States are inevitably answered in terms of numbers rather than performance. A Tennessee policy links two percent of state funding to outcomes rather than size. The policy has major implications for funding and performance in colleges and other service-oriented institutions. (Author/MLW)

At Linkoping University in Sweden, research is organized with both interdisciplinary and problem-oriented approaches, organized in broad problem areas or themes instead of by discipline. The four themes are Public Health and Medical Care in the Community, Human Communication, Technology and Social Change, and Water in Nature and Society.…

Managerial processes used in developing programs to improve an institution's public image are outlined, drawing on both theory and experience in college administration and public relations. Eight case studies provide illustrations. A five-stage managerial plan is presented. (MSE)

Understanding of long-term university development and the role of the university in civilization are indispensable for institutional image-building. The cultural gap between the university and its mass-media dominated environment will narrow in the future, and information centers for university news and information are needed. (MSE)

The University of Munich, with 43,000 students, is a city university with typical university problems. It has no public relations guidelines, and public relations work is not primarily concerned with securing financial support, largely fixed by the government. Publicity efforts are more directed toward creating goodwill, explaining the…

Concerned about shrinking state support, University of Michigan officials undertook a program in 1978 to increase public and legislative awareness of higher education problems and stop the appropriations decline. Person-to-person contact, group interaction, specialized communication through publications, and mass media communication were used.…

Conflicts arising when a new university, the Roskilde University Centre, is exposed to many different expectations are described. The impact of confrontations between the university and politicians on university activities and actions taken by university members to counteract the unfavorable public image are discussed. (MSE)

A 1981 Organisation for Economic Cooperation and Development seminar on strategies for developing the public image of higher education institutions was the forum for a survey of institutional efforts in 51 institutions, including public relations offices, formal fund-raising, alumni and student recruitment activities, communications efforts, and…

An experimental graduate program for teachers based on use of prior learning, respect for individual learning processes, encouragement of individuals' own ideas, and assistance in the planning and management of learning is described and evaluated. The program structure enables feedback on teaching design, relationships within the institution, and…

France's statutory requirements for continuing education and the University of Paris' solutions are described. Results of 10 years' experience as an autonomous system are discussed, including pros and cons of fiscal and program autonomy and problems presented by the university's increasing interest in the continuing education market. (Author/MSE)

The highly sectorized research and development system in Sweden, with many specialized research funding boards, has led to a need for coordination and overall research priorities at the national level. Demands for socially relevant research, conflict over applied versus basic research, and the first national legislation on research policy are…

Issues faced by institutions in many countries in a time of declining funding and increasing demands on higher education are discussed, including national and local academic planning approaches, institutional responsiveness to societal and industry demands, and problems inherent in program discontinuance. (Report of a May 1982 international OECD…

The report of an OECD IMHE Programme working group on institutional management in France is presented, focusing on four main themes: staff, diplomas and degrees, institutional administration, and relations with the central government. (Author/MSE)

Recommendations to improve the flexibility of university management, the division of labor and tasks among institutions of higher education, and the characteristics of the national methods for policy-making are discussed. The present crisis of higher education is explained as forthcoming from developments from the 1960s and 1970s. (Author/MLW)