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Kervin, Lisa – Literacy, 2009
The notion of "multiliteracies" and the development and creation of multimodal texts within classrooms is of pedagogic interest in this age of Information and Communications Technologies (ICT). The case study reported herein provides an analysis of how one teacher engaged her class of primary school students as they responded to the challenge of…
Descriptors: Social Justice, Television Commercials, Literacy, Program Descriptions