Higher education--particularly the liberal arts--has been under attack for several decades. With policies affecting funding, support for students, endowments, and more at stake, how can colleges and universities effectively demonstrate their value to policy makers and key community figures? For some insight and advice, "Liberal Education's" Christen Aragoni spoke with William T. Bolling, former Lieutenant Governor of Virginia (2006-14) and emeritus senior fellow in residence for public service at James Madison University, about how higher education leaders can make their case. The interview is presented in this article.