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Download full textHeiser, Robert S.; McArthur, David – Journal of Instructional Pedagogies, 2020
Confidence and enthusiasm are considered critical to sales performance, as well as job performance and satisfaction. However, the literature has little discussion of how confidence and enthusiasm impact the overall sales process. We examine the National Collegiate Sales Contest (NCSC) scoring system within marketing classes and note that there are…
Descriptors: Salesmanship, Self Esteem, Marketing, Business Administration Education
