It is an easily observed reality that the typical college/university student is extremely comfortable with the use of technology and particularly with the use of the Internet. The authors contend that this fact almost requires that instructors of finance classes incorporate the use of web-based financial resources into their in-class presentations…

Generation Z has graduated and in some cases is still in college according to Seemiller and Grace (2016), who define the generation range from 1995-2010. A defining characteristic of Generation Z is that they grew up with technology. They are so involved or comfortable with technology that they "expect" it. Parents lament the lack of…

This paper details an experiential influencer marketing project in which students acted as micro-influencers to develop and promote their personal brands using social media accounts and blogs. Students reflected on their strategic decisions and performance in six weekly Slack posts. The pre-launch preparation, along with students' successes,…

The purpose of this study is to examine the effect of randomized versus nonrandomized data using an Excel case study project to measure students' academic performance. Specifically, the study examines whether randomized data strengthens students' analytical, problem-solving, and Excel skills while manipulating and analyzing accounting data. The…

Some students struggle with Excel and Access skills, especially in a business environment. What follows are the results of these skills being taught at a medium-sized Midwest University. While the number of Excel and Access projects provided to the student has been increased to provide greater breadth, students are still wrestling with the depth…

A report on an innovative, semester-long class project designed to strengthen the critical-thinking skills of undergraduate Business students. Includes step-by-step instructions, including templates and an assessment rubric. Assessment data confirms student success at one critical stage of the project.

This article traces the experience of university students in an upper division business course as they collectively authored an e-book as their course project. The professor designated the title of the book and the three themes that provided the structure of the book: service, leadership, and purpose. The 25 students at Pepperdine University in…

The recession of 2008 and the demise of established financial firms served as a reminder that effective corporate governance is important to ensure that businesses remain as going concern. One key area is the implementation of effective enterprise-wide risk management practices. The resulting regulatory oversight enacted through the Dodd Frank Act…

With the rapid growth in online MBA programs, many traditional schools are seeking ways to differentiate their course offerings to avoid them becoming commoditized by the market. For some institutions this involves pulling away from traditional course offerings, and moving towards cross-disciplinary offerings. For many faculty members, this can be…

A key challenge in marketing courses is to stimulate student curiosity and interest in marketing research. Depending on how the material is presented, student perceptions are often favorably or unfavorably polarized on this subject. That is, research can be perceived as either intriguing and intellectually stimulating or uninteresting and…

This paper introduces a unique project to faculty seeking an interdisciplinary activity that exposes students to the necessary art of persuasive communication in the field of finance. Specifically, we have designed a multi-stage simulation in which undergraduate business students apply both finance and communication skills, specifically…

Some colleges and universities are utilizing the inclusion of more active learning techniques in course content. Active learning involves students in thinking about what they are doing as they accomplish tasks or assignments in order to develop a deeper understanding of the topic or issue. In addition to a focus on enhancing student learning, the…

Students must be educated for a globalized, integrated world. Such preparation requires deep knowledge, critical evaluation, and cultural awareness. This is not a new idea among internationalists. What has been rapidly changing, however, is the understanding of how making connections for a globalized, integrated world requires intentional focus on…

Although service learning provides unparalleled real world experiential student learning opportunities and benefits to four major constituencies--student, faculty, community and institution, it takes place in an uncontrolled environment introducing uncertainty into the instructional process. Faculty might avoid this valuable approach to…

In an introductory business statistics course, student groups used sample data to compare a set of sample means to the theoretical sampling distribution. Each group was given a production measurement with a population mean and standard deviation. The groups were also provided an excel spreadsheet with 40 sample measurements per week for 52 weeks…