Despite expending a great deal of public money, and after many government-led "reforms" to develop an apprenticeship system that rivals those found in other countries, the apprenticeship system in England still faces a number of challenges and failings, not least in the private training market. This paper explores the landscape of private training provision in the context of the most recent apprenticeship reforms and its implications for independent training provision. Reviewing the proposed shift from the provider-led to an employer-led system we suggest that the government is overestimating the readiness of industry to lead apprenticeships in England and will still rely heavily on private training provision. We propose that a high-quality system of apprenticeships requires refocusing from a single-actor-led to a multiple-actor-led system based on good relationships between "strong" actors with shared cost and responsibilities.