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Direct linkKakavelakis, Konstantinos; Felstead, Alan; Fuller, Alison; Jewson, Nick; Unwin, Lorna – Journal of Vocational Education and Training, 2008
The use of participant observation is relatively rare in qualitative studies of vocational education and training. However, such an approach provides a detailed picture of training content and how what is taught contributes to or impedes learning. Based on participant observation, this paper examines the training of sales advisors in a large chain…
Descriptors: Participant Observation, Salesmanship, Empathy, Conflict of Interest
