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Direct linkTang, Yingying; Ding, Huiling – Journal of Technical Writing and Communication, 2023
This study examines the content strategies of 12 Chinese universities' international websites. Going beyond the Hofstede--Hall model, we explore a novel mixed-method study using both content strategy analysis and user research to investigate intercultural web-based communication strategies. Our study identifies the impacts of Chinese cultural and…
Descriptors: Foreign Countries, Web Sites, Intercultural Communication, Universities
Verhulsdonck, Gustav; Shalamova, Nadya – Journal of Technical Writing and Communication, 2020
As people today use information products in contexts with distractions, we need to design for people's attention. User experience design routinely relies on behavioral design to engage distracted users and nudge them toward specific behavior. Although practiced in user experience design, behavioral design is less known in technical communication.…
Descriptors: Technical Writing, Design, Communication Strategies, Persuasive Discourse
Cozijn, Reinier; Maes, Alfons; Schackman, Didie; Ummelen, Nicole – Journal of Technical Writing and Communication, 2007
In this article, we present a usability experiment in which participants were asked to make intensive use of information on an intranet in order to execute job-related tasks. Participants had to work with one of two versions of an intranet: one with an organization-based hyperlink structure, and one with a task-based hyperlink structure.…
Descriptors: Familiarity, Internet, Usability, Experiments
