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Direct linkvan Woerkum, Cees – Journal of Technical Writing and Communication, 2012
How writers can adapt to their readers is an important issue in effective communication strategies, and certainly crucial in the case of functional texts. Therefore, it is necessary to look at how readers are constructed as partners in a communication co-production. This article explores the concept of the "active reader," which is getting more…
Descriptors: Communication Strategies, Authors, Reader Response, Classification
