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Direct linkTing, Su-Hie – Journal of Multilingual and Multicultural Development, 2017
The study investigated the language choices of Chief Executive Officers (CEOs) of Chinese family business and the factors guiding their choices. Interviews were conducted with 17 CEOs of family businesses located in Sarawak, some of whom are the sons and grandsons of the founder of the business. The results showed that all the CEOs can speak their…
Descriptors: Foreign Countries, Family (Sociological Unit), Age Differences, Business Communication
