This paper addresses the issues of knowledge production, which interrogate and disrupt dominant narratives that subjugate Black females related to their identity. We contextualize our discussion through the lens of critical consciousness and critical media literacy by exploring the role of popular media in identity development/imposition for Black females. We outline issues of Black female identity politics by framing them through the description of critical media literacy as a 21st century literacy, with Black Feminist Theory as our theoretical lens. Similar discussions have remained centered in the field of Media Studies and there has been inadequate attention to these issues in the education realm, particularly as they relate to Black females and their self-concept and self-empowerment.